Like its sister hotel, Palazzina G in Venice, G-Rough celebrates history and place. Set in a tall and narrow, five-story, 17th century building – in Piazza Navona not far from Sant’Agnese church, this design hotel will have you immediately booking flights to Rome.

In collaboration with architect Giorgia Cerulli, Emanuele Garosci and Gabriele Salini have created a ten-suite hotel that preserves 400 years of architectural history and at the same time presents to its visitors a contemporary Rome.

In aesthetic terms, the hotel is described as ‘rough-luxury’ – a new kind of Italian luxury characterised by distressed plaster walls and mid-century Italian design. “We’re presenting a very Italian sense of luxury,” says entrepreneur Gabriele Salini, “one with history, design, art, and a touch of whimsy.”

See you there?