21/03/21

Exclusive Interview with The Caker - Jordan Rondel

...but the most constant of all is the wild creativity Jordan throws into her work year after year.

 

A lot has happened since we last caught up with Jordan: The Caker bakery on Karangahape Road in Auckland is now fully established and thriving; her sister Anouk has joined the The Caker team injecting structure and balance into the business; and the girls have left our New Zealand shores to tackle the US market.

Landing in Los Angeles they are about to open their second bakery to service all of the sweet-toothed Californians. And although all of this momentum occurs, some things never change. Like the way Jordan likes to decorate her cakes with fresh flowers, or the way she greets you – as sweet as her baking, but the most constant of all is the wild creativity Jordan throws into her work year after year.

How is life in LA? Can you tell us a bit about where you live and work, and what you are planning to achieve here with The Caker?

Life in LA was really wonderful for a time; we had a cool mix of enjoying nature and busy city life, all the while working hard to build a career in a new place. But a few things happened along the way - wildfires, police brutality and riots, the election and of course Covid. We had to pivot to be able to survive in this new climate where everything felt uncertain and uncomfortable, and we did just that but it hasn't always been easy. I live in a really cute little casita in Echo Park. I love my house, which made quarantining a lot easier and it's handy because my office and kitchen space is just down the road, so I walk to work most days.

My goal with The Caker is to make great cake accessible to people across the globe - that's why I write recipes, publish books and have a line of luxury baking kits, to supplement my cakeries. My move to the USA was with the intention of being able to achieve this on a much larger scale than I'm able to achieve in NZ. I plan to continue carving out a niche for my cake kits in the US market, and eventually become a household name!

Can you tell us about any stand-out food-related moments for you in LA? (Restaurants/workshops/market stalls etc)

There's a beautiful wine bar called Lolo, which is run by the loveliest people and is such a nice place to go for a glass of natural wine and a bowl of pasta (cacio e pepe, bitter greens and a glass of chilled red for me). While outdoor dining was still allowed, I would go there once a week and something about the courtyard with its vines, checkered floor and candle light really helped to ease the stress of the day.

You are now working alongside your sister Anouk. How has she invigorated The Caker?

Yes Anouk has been by my side at The Caker for 5 years now. We are like yin and yang, we make a pretty magical team. Our different skill sets and different minds complement each other well and between the two of us we can take on most challenges that are thrown in our direction. Anouk is the most intelligent person I know, she's very practical, pragmatic and thinks systematically while I'm bit more all over the place, creative, and always working on a million things - we balance each other out. The beautiful thing about working with your sister is the level of trust and reliance you have in each other.

My goal with The Caker is to make great cake accessible to people across the globe - that's why I write recipes, publish books and have a line of luxury baking kits, to supplement my cakeries.

You're back in NZ for a short time, what is top priority for you while you are here visiting?

My top priority is spending time with my parents, my friends, and with my team at The Caker. It's been so therapeutic being around the people I love after a year of not seeing them and I think I'll go back to LA with a new lease on life. Aside from that, enjoying all the new restaurants that have opened up in Auckland, going to the beach, the movies and seeing live music are all things I'm making time for.
Words and photography by Yasmine Ganley.
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